Customer Dialogue Forum for World-Shakers "We Are The Bank"
Need to change from within. Push marketing as a wake-up call for customers doesn’t work. When in deep dialogue with customers, realized that the distinction of “bankers” and “customers” weakens our effort, the split is in our minds but not in the real world. Saw and sensed ourselves as being the banking system: we are the bank – the way we communicate, co-ordinate and become aware as a collective social body (vs. Single stakeholders) will determine speed and impact of the bank.
Customer Dialogue and Forum. Co-creating and “performing” with customers. Performance arts.
To become relevant to society, ethical banks need to join forces – generate 1 billion retail customers p.a. not to be ignored anymore.
What can we learn from paradigm shifts in the food industry and energy markets?
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Can we create a movement in ethical banking that changes the paradigm of banking the same way green energy started to shift the energy market and organic food changed the food industry?
